Where neuroscience
meets strategy

Neuro Insiders combines strategic marketing expertise with AI trained on neuroscience data. By simulating how people visually engage with content, this approach helps predict what captures your target customers’ attention, how they process information, and what they’ll most likely remember.

Metrics We Analyze

Attention

What draws the eyes?
We analyze which parts of your creative attract attention, helping you ensure key elements like your product, brand, or message are seen when it matters most.


Attention

What draws the eyes?
We analyze which parts of your creative attract attention, helping you ensure key elements like your product, brand, or message are seen when it matters most.


We break it down into key attention signals:

  • Total Attention – Heatmap showing which areas get the most visual focus
  • Time Spent – Predicts how long people look at specific elements
  • Percentage Seen – Estimates how many viewers will notice each part
  • Start Attention – What’s seen in the first 2 seconds
  • End Attention – What’s still visible at the end


Together, these insights help you guide the viewer’s focus and improve creative impact before launch.

We break it down into key attention signals:

  • Total Attention – Heatmap showing which areas get the most visual focus
  • Time Spent – Predicts how long people look at specific elements
  • Percentage Seen – Estimates how many viewers will notice each part
  • Start Attention – What’s seen in the first 2 seconds
  • End Attention – What’s still visible at the end


Together, these insights help you guide the viewer’s focus and improve creative impact before launch.

Cognitive Demand

Is your visual intuitive or overwhelming?
Cognitive Demand measures how much mental effort is required to process your creative. If an image is visually dense or lacks clear structure, it increases cognitive load – leading to viewer fatigue or drop-off.


Cognitive Demand

Is your visual intuitive or overwhelming?
Cognitive Demand measures how much mental effort is required to process your creative work. If an image is visually dense or lacks clear structure, it increases cognitive load, leading to viewer fatigue or drop-off.



Our analysis highlights which parts of your asset might feel too complex and offers insight into how to reduce friction. The result?



Faster comprehension, less confusion, and higher message clarity.


Our analysis highlights which parts of your asset might feel too complex and offers insight into how to reduce friction. The result?



Faster comprehension, less confusion, and higher message clarity.

Engagement

Does your creative pull people in – or lose them?

This metric reflects the overall level of viewer involvement when exposed to your content. By analyzing attention duration and interaction depth, we can predict whether your asset holds interest or fades fast.

Engagement

Does your creative pull people in – or lose them?

This metric reflects the overall level of viewer involvement when exposed to your content. By analyzing attention duration and interaction depth, we can predict whether your asset holds interest or fades fast.

Engagement is especially important for formats like video, landing pages, and storytelling visuals – where sustained attention equals better results.

Engagement is especially important for formats like video, landing pages, and storytelling visuals – where sustained attention equals better results.

Memory

Will your creative leave a lasting impression?

The Memory score shows how likely your visuals are to be remembered after a single exposure. We evaluate which areas stand out and have the emotional and visual distinctiveness needed to stick in the mind.


Memory

Will your creative leave a lasting impression?

The Memory score shows how likely your visuals are to be remembered after a single exposure. We evaluate which areas stand out and have the emotional and visual distinctiveness to stick in the mind.


This is key for brand recall, product launches, and messaging that needs to be retained beyond the moment – because recognition drives action.

This is key for brand recall, product launches, and messaging that needs to be retained beyond the moment – because recognition drives action.

Let’s Show You Neuro Insiders in Action

We’d love to help you pump your marketing ROI,
achieve more with less, and be the leader in your niche.